THE VMWARE COMMUNITY

We have the VMware technologists you need.

And the sponsorship opportunities you won't find anywhere else. VMUG is the largest independent user community for VMware and Broadcom technologies, and the place VCF practitioners come to go deep.

150K+ membersLargest independent VMware communityDirect ecosystem access

Talk to our sales team

150K+

Members

187+

Countries represented

336+

Local and global events each year

SPONSORSHIP YOU WON'T FIND ANYWHERE ELSE

The sponsorship opportunities you won't find anywhere else.

VMUG Connect puts your team in front of VCF practitioners for days, not minutes, with technical sessions, hands-on labs and scheduled meetings. Partners also get direct access to Broadcom and other VMware partners, strengthening their position within the VMware ecosystem.

Since 2010, VMUG has been the independent, customer-led home for VMware practitioners. When they need deep VCF expertise, they ask the community first.

In a recent VMUG survey, members told us exactly where partners fit:

65%

have purchased or plan to purchase VCF/VVF

68%

of members report needing partner solutions

45%

need partner support to purchase VMware

42%

need support understanding what's included in VCF

JOB TITLE OVERVIEW

150,000+ Technologists. Every title that touches the stack.

From the administrators keeping production running to the CIOs signing off on what comes next, VMUG reaches the full range of people who choose, build and run infrastructure.

System AdministratorSystems EngineerInfrastructure EngineerNetwork EngineerNetwork AdministratorDatabase AdministratorSolutions ArchitectCloud ArchitectInfrastructure ArchitectChief ArchitectProgrammer / DeveloperIT ManagerInfrastructure ManagerDirector of ITVP of ITCIOCTOCEOConsultantSystems AnalystProduct ManagerProject ManagerPartner / PrincipalOwner

Role mix across our community

Engineers26%

Administrators20%

IT managers & directors17%

Architects13%

Consultants & analysts12%

Executives & owners12%

Based on stated job titles across VMUG's community database.

In-Person Engagement

VMUG Connect events: Thought leadership sessions in front of VCF practitioners who came to go deep, plus direct access to Broadcom and other VMware partners.
Local and community events: Show up where members gather in their own cities.
Executive Experiences: Curated, bespoke in-person events that bring the right member to hear your story or to shape your work.

Global Virtual Experiences

Virtual Events: Share your VCF expertise with members wherever they work.
Demo Days: Showcase your technology and stand out.
Webcasts: Partner-led sessions that reach members wherever they work.
On-Demand Library: Past Global Virtual Events and partner webcasts stay available, so your content keeps working long after it airs.

Brand Visibility & Member Insights

Marketing Placements & Content Creation: Strategy messaging, content and takeovers that build brand visibility.
Content and sponsorship: A place in the Better Technologist content members already read.
Member insight reports: Survey-backed data on what VCF practitioners need next.

YOUR VMUG SALES TEAM

Meet the people who'll build your program

Our partnerships team designs programs around your goals, from VMUG Connect sponsorships to virtual events, content and member research.

Talk to our sales team

Allen Coker

GLOBAL SALES MANAGER

Your first call for sponsorship packages and partnership programs worldwide.

Jeroen Dellaert

EMEA PARTNER ENGAGEMENT LEAD

Your partner for engagement across Europe, the Middle East and Africa.

Brad Tompkins

VMUG EXECUTIVE DIRECTOR

Leads VMUG and its global community of 150,000+ members.

FROM OUR PARTNERS

What partners say

"VMUG Connect 2025 was a strong success for our team. The multi-day format enabled meaningful presentation engagement and next-day follow-ups with senior-level VMware users across multiple sectors. We're already tracking an impressive 10:1 ROI from the event — a number we expect to climb even higher as conversations continue to progress."
— Vali Cyber

"We've learned a lot from the community and they've helped us develop our product quite a bit with the technical feedback they've given us, and we've developed a lot of great business relationships and partnerships through VMUG events as well."
— 2026 Diamond Partner

"We've seen huge success since we engaged with the VMUG community. The VMUG team is an absolute pleasure to work with and (our sponsorship) is providing great dividends for us and it's something we look to continue in the future and for many years to come."
— 2026 Diamond Partner

YOU'LL BE IN GOOD COMPANY

Animated globe showing VMUG's global reach

OUR GLOBAL FOOTPRINT

A global community, local where it counts.

Members in 187+ countries connect through 336+ local and global events each year: VMUG Connect events in cities like Amsterdam, Dallas, Toronto and Orlando, local chapter meetings, and Global Virtual Events that reach every time zone.

North America69%

Europe15%

Asia-Pacific11%

Middle East & Africa3%

Latin America2%

Regional mix based on member locations in VMUG's community database.

Talk to our sales team

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Frequently asked questions