The global pandemic, coupled with a rash of natural disasters has proven that it’s critical for today’s businesses to have a solid solution in place to physically protect and recover their data. Indeed, the repercussions of not being prepared can be severe: downtime can cost an organization thousands of dollars per minute, according to Gartner. A 2020 IDC survey on the cost of downtime found that companies had 43 hours of unplanned downtime a year due to server issues, 47 hours due to storage, and 51 hours due to networks. In addition to dollars lost, long-lasting disturbances in service delivery can also erode customers’ trust, potentially damaging a company’s reputation. But there’s a solution. To reduce risk, you need to plan ahead, think strategically, and put a solid disaster recovery (DR) solution in place.